Welch's

Welch’s might feel like the grape jelly of our parents’ lunchboxes, but we wanted it to live in the feeds of snack obsessed Gen-Z and millennial scrollers. “Fruit Stuff Up” became our strategy. Fun, reactive content that riffs on trends, memes, and the little moments the internet notices.

 

We carried that energy into OOH activations, making playful experiences that millennial parents could enjoy with their kids while still feeling fresh, irreverent, and entirely of the internet.