Windows 

Windows has always been a cultural artifact disguised as software. We all grew up staring at some version of it, absorbing the colors and sounds that shaped what “a computer” meant. The challenge was getting that same audience to care about Windows 11, which lives in a completely different internet.

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We used nostalgia as the doorway. By mixing iconic Windows visuals with social native formats, we entered the gaming, tech, and aesthetic communities where people were already talking. The response was both immediate and lasting. Windows grew by more than 2.8 million followers.